Thought Leadership | Rarovera

Productivity Made Simple: 5 Benefits of Using the Aprimo Tool

Wed, 20 Oct 2021 11:28:00 GMT

What if work productivity was a simple equation? Time x Work Effort = Productivity. If only it was that easy. Yet many people still think that spending more time on a project means that it will turn out to be of higher quality. That only works until a certain point, until productivity takes a massive drop .
Many companies are taking note of how productivity truly works, applying less is more strategies into work weeks.
How can you get the most quality performance out of your team? The Aprimo tool can help boost productivity through project transparency. Say goodbye to long fruitless meetings.
Keep scrolling to discover all the benefits of the Aprimo tool.

1. What is the Aprimo Tool?

Aprimo is a software that streamlines campaign and digital asset management. Marketing managers can get a clear view of all campaigns and individual assignments. Team members can access all assets in one central location. Managers can track budgets, allocate and redistribute spending across campaigns.
Aprimo centralizes the marketing function, giving teams transparency and clear timelines across all projects.

2. Boost Collaboration Among Teams

As businesses move towards hybrid work-from-home models, collaboration becomes vital to business survival. While collaboration comes easily when teams are all in one office location, silos can form through remote work.
In the Aprimo workspace, teammates can freely upload and share ideas they have. Other members can upvote and build off these initial ideas.
For more reserved teammates this space can be a place for them to share all the unique ideas that wouldn't come up in meetings.

3. A Bird's Eye View for Project Management

Aprimo is your time asset . See the progress of all campaigns in one place.
Review assets, approve ad copy, and give feedback without the need for long email chains. With AI-automated workflows, you can spot potential problems well before a campaign launch and course correct your team.
Aprimo Distributed Marketing also allows chief officers to track campaign progress and results across multiple partners and franchisees.

4. Clear Tracking Every Step of the Way

Over the years, marketing has inched closer and closer to quantifiable results. Making an amazing advertisement may touch your customers, but are there measurable results to the exercise?
These are the things other departments will want to know in company-wide meetings.
Fortunately, the Aprimo tool has an answer for that. Managers can track individual contributions at every step of the campaign. ROI for campaigns is clearly measured, allowing managers to redistribute funds to meet business targets.
Generate reports in one click, and say goodbye to messy spreadsheets.

5. The Ultimate Home for All Assets

With Aprimo DAM you'll never have to worry about losing assets in the cloud. We have helped businesses migrate their assets to Aprimo, saving them millions in labor and physical storage fees.
With everything in one place, teams can save time when producing evergreen content or reusing email templates.

Give Your Productivity a Boost Now

Are you tired of redundant meetings? Back and forth emails Miscommunication?
If so it might be time to audit your current processes.
Our Aprimo product consulting experience can help you improve business workflow and increase team productivity. Contact us today to book your free 30-minute Aprimo tool consultation.

The Importance of Workflow as a Bedrock of Transformation Using Aprimo Distributed Marketing

Mon, 18 Oct 2021 11:52:00 GMT

Did you know that only one in three companies are ready to embrace how technology can automate and streamline their processes? Are you worried about missing deadlines and upsetting clients? If so, then you need to harness the power of digital transformation to improve and organize your workflows today.
Don't worry if you don't know what that is because you're in the right place. Keep reading to learn all about workflows and how the Aprimo tool can help organize and modernize your marketing management.

Why You Need Workflows

Having efficient workflows allows your business to operate effectively. Workflows allow your team to work together. They also help every to collaborate while ensuring that projects are completed on time.
Proper workflows give your team the ability to truly be creative. This is because they're not worrying about forgetting a step in the process, it's all mapped out for them. When it comes to marketing you might think it unnecessary to map out workflows.
But if you're picturing complex Excel sheets with constantly changing due dates then you need to see what the right tools can do for your next campaign. Marketers today are undergoing extreme digital transformation and you need to also if you don't want to risk falling behind your competition.

What Is Digital Transformation?

If you're still chasing paper trails and manual approvals then you need a digital transformation. Unfortunately, when many business owners hear the term digital transformation they immediately think of moving to the cloud or buying new laptops for everyone. And while these might be steps that are included in your transformation, they aren't what a true digital transformation is all about.
To get the full experience-led transformation you must take the time to critically analyze each step within each workflow and process in your organization. As you analyze each workflow continually ask yourself if there is a more efficient manner to complete this step and if there is a digital tool that can help automate the process.
If you feel that you're constantly missing deadlines or working overtime at the last minute to complete tasks on time then you need better tools to get the job done. And automated digital tools can transform the way you work forever.

What Is Aprimo?

As a digital marketer, it can become difficult to keep every social media campaign, email sequence, and SEO strategy organized. Many tools can help with certain parts of your marketing or with automating schedules and posts. However, there is only one tool that gives you the ability to streamline your entire marketing process in one app.
The Aprimo reviews show that this app has helped thousands of other marketing just like you to speed up and automate their workflows so they can get back to work creating amazing designs and finding new clients.
When it comes to digital marketing efficiency, there is only one gold standard. And that is Aprimo. Aprimo is an all-in-one digital marketing asset management software.
It will help you organize and streamline the many pieces to your digital marketing strategy. Let's jump next into how it can help you too.

How the Aprimo Tool Can Help Your Digital Marketing

Are your digital marketing assets currently scattered across computers, Google Drive accounts, and email threads? If so, then you need to add Aprimo to your digital marketing toolbox.
With Aprimo, you take the time to optimize the entire content lifecycle. This will ensure you never miss an important opportunity to connect with your clients again. And by having all your content in one location you can ensure that your branding is on point with each post, video, and email.
Whether you create long-form blog content, podcasts, or videos you can store and organize all of your digital assets in one place. The best part is that everything is searchable so you never have to worry about losing that video campaign again.
When you undergo a digital transformation and use the power of technology to streamline, organize, and automate your workflows. This will mean you can begin to break down the silos that once kept your team glued to their emails and chat streams. Now, everyone can collaborate in real-time regardless of whether they're down the hall or around the globe.
Using software to streamline your workflows offers your business many benefits. These include an improved time to market, eliminates redundancy, and helps you manage your content in an agile manner . If you want to stay ahead of the competition you can't afford to miss out on this integral transformation.
But, as a busy business owner, you don't have time to move your digital assets to Aprimo and start managing your accounts. That's why so many marketers and business owners turn to our Aprimo product consulting experience. This amazing experience allows you to get back to the work you love while we take care of your digital marketing campaign with Aprimo.

Take Your Workflows to the Next Level With Aprimo

Starting your digital transformation can be stressful, but it doesn't have to be. And you can't afford to put off using key applications such as the Aprimo tool to help you simplify and revolutionize your workflows.
The good news is you don't have to do this alone. We have helped thousands of businesses just like yours over the past 23 years and we can help you too. We offer consulting and strategy sessions to help you reimagine how you work so you can take your productivity and efficiency to the next level.
If you're ready to get started, then click here to schedule your free 30-minute consultation to talk about how you too can use Aprimo to transform your workflows today.

How Can the Aprimo Tool Help Your Brand? What You Need to Know

Wed, 13 Oct 2021 14:43:00 GMT

In order to succeed, your brand needs to utilize as much relevant technology as you can. The Aprimo tool consists of five modules that can help take your brand from paper to digital .
Our Aprimo product consulting experience will help you understand how to use it. Learn how Aprimo Distributed Marketing (Aprimo DAM), productivity management, and other features will bring your brand to the next level. Continue reading to discover new ways to integrate Aprimo into your brand.

Plan and Spend with the Aprimo Tool

Budgeting is vital to any business. The Aprimo tool can help you budget for invoices and purchase orders.
In addition to budgeting, it also comes in handy with vendor management and forecasting.

Productivity Management

Having a productive system will make your business more efficient. The more efficient you are, the more lucrative your brand will become. Productivity management is designed to increase effective collaboration across teams. You can do this by creating better workflows and optimizing your resources.
Aprimo can help you create marketing calendars to keep your team on track.
Once you're comfortable, you can use your business data to provide operational insights. These insights will allow you to see where you're losing productivity. From there you can decide what steps to take for improvement.

Digital Asset Management

With Aprimo, you can create and track your digital content.
After making any content, you have to make sure you own the legal rights to it. This can be complicated with digital assets. Aprimo helps you through this legal process.
Because Aprimo works with all types of file types it's easy to enhance old work and mix it with newer pieces. Remember that controlling your digital assets is vital for proper business management.

Aprimo DAM Can Help your Brand

Aprimo DAM is beneficial to your brand because it stores your assets in one place. This makes them easy to find and share with your team. There's a reason it's also popular with those who work in business consulting.

Campaign

Even the most experienced marketers struggle with creating and sending successful campaigns. Breaking your campaigns into segments optimizes results and open rates.
Other management options that Aprimo offers will take a lot of time and effort off your schedule.
You can't expect yourself to do everything and campaigns are too important. For that reason, some consider it worthwhile to let their business software do the hard work.

Contact Us for Our Aprimo Product Consulting Experience!

Our partnership allows us to provide our Aprimo product consulting experience free to you.
During the consultation, you will learn about Aprimo Distributed Marketing (Aprimo DAM). We also cover the other Aprimo features in detail. Imagine where your brand could go with this innovative tool.
Contact us using the form below to find out more.

A Framework for Digital Transformation

Mon, 11 Oct 2021 11:53:00 GMT

Most businesses today have already completed some form of digital transformation journey. If you are ready to take the next step on your journey, read on.

What is Digital Transformation?

Digital transformation is making the switch from traditional manual operations to digital automated solutions. Streamlining business operations is key to improving your organization's workflow. If you are still using outdated technical processes and performing manual administrative duties, you are wasting time.
Get in on the latest technology updates to improve efficiency throughout your organization. Rethink your processes by implementing innovative technology like automation and SaaS into your technique, cultivating a well-maintained technology stack for enhanced operations. If you are ready to rethink your capabilities and implement change, we can help with digital transformation initiatives that will save you time and money so your business will grow and thrive.

What We Do

Consulting & Strategy

We have over 23 years of experience in finance and marketing services. Using our keen sense of strategy and consulting solutions, we helped many major global enterprises and we can help your business too.

Digital Transformation Services

Re-imagine outdated tools and technical processes, and automate manual workflows with new SaaS-based solutions that are future-proof, and built around a well-structured technology stack.

Digital Workflow

We utilize SaaS-based tools to improve your organization’s workflow efficiency, which is the most important part of any digital transformation effort. Our team of experts also helps you integrate digital tools into your existing operations, to bring change that enhances operations without disrupting solutions that work.

Change Management

We are experts in change management and worked with many large corporations to introduce new technologies that support digital processes. We use strategic workflow tools that help with agile training development and more.

Enterprise Consulting & Strategy

Our digital transformation agency provides tactical consulting services to C-suite stakeholders and business leaders everywhere to effectively implement digital transformations such as change management, digital workflow solutions, and cost reduction strategies. With a focus on helping senior decision-makers to leverage digital technologies and innovation at granular and system-wide levels.

How It Works

We help financial service organizations transform their marketing operations through transformative digital marketing strategies following these steps.

1. Digital Vision and Strategy

We develop a business strategy and digital vision aligned with your organization, using a digital framework to guide us through the development of new work levels.

2. Digital Maturity Assessment

The next step in the digital transformation process is to run a digital assessment to learn where your business stands today on digital maturity.

3. Customer Journey Mapping

With our digital transformation strategy and framework at play, we arrange a customer journey map that involves 5 phases of a customer lifecycle including advocacy and awareness. This helps to identify what’s most important to your customers.

4. Your Transformation Roadmap

We base the next steps on business priorities to help build a foundation for your digital transformation roadmap using customer journey mapping and digital maturity assessments.

5. Implement, Review, Enhance

One thing to keep in mind about digital transformation is that it’s an ongoing process. After implementing your roadmap details, you will need to spend time reviewing data, making improvements, and staying updated with technology and industry norms.

What is Aprimo?

Aprimo’s SaaS work and digital asset management (DAM) solutions provide your teams with the power to create, share engagement, and manage customer experiences more efficiently in every channel. The Aprimo DAM platform is extremely user-friendly and effective for executing brand management and implementing hassle-free marketing strategies.
voolama used Aprimo technical resource tools to explore ways of expanding base product functionality using an arsenal of available APIs. This valuable discovery helped save a great deal of money in costly customizations. We also assisted major businesses experience-Led Transformation utilizing Aprimo combined with our expertise.
Complete the form below to find out more.

Change Management and Digital Transformation

Sun, 10 Oct 2021 10:49:00 GMT

Businesses of all shapes and sizes are aggressively digitizing their business practices. Many firms are reinventing their businesses as a result of changing customer expectations. Many of these expectations derive from digital powerhouses such Netflix, Amazon, and Uber, to name a few.
Change management is at the heart of companies reinventing strategies. And, technology, such as the Aprimo tool, is leading the way in digital transformation.
Now we see a merge between mobile, digital, artificial intelligence, cloud, and social platforms. Thus, firms should be more customer-oriented, lean, agile, and interactive to succeed in this digital age. Let's now take a look at how you can implement change management in your business..

Key Factors for Business Transformation

To transform your business , there are some key factors to acknowledge:

Align your strategy and vision in processes, technology, and customer experience
Adopt user-centered design and develop a personalized approach
Become agile with your delivery of products and services
Select software and apps that can harmonize and integrate well
Take full advantage of data insights and analytics
Take on a product design mentality and implementation

Many companies seem to know the critical components for digital transformation. Yet, IT executives who have attempted digital transformation have failed in high numbers!
Outdated concepts and change approaches are inherently mismatched with today's changing corporate environment. This may be the reason most change management initiatives fail.

What Is Change Management?

There may be many definitions of change management. One way to look at it is to use a structured procedure and tools to guide people through a change process to reach the desired goal.
It's beneficial to explain change management models relating to two connected concepts. The first concept is project management. The second concept is the actual change.
So now, let's look at strategies that can help prevent you from making the same mistakes as so many others in their efforts for change. And we should mention that the A primo tool can help you with many of the things discussed below.

Your Digital Transformation Journey

Your digital transformation blueprint should include change management. Leaders tend to be focused on business analytics. And they try to gain resources and money against their bigger overall strategy. What they often overlook is building the proper basis for change from the beginning. Here are some key change management steps to consider.

The Preparation Stage

First off, create a digital transformation plan. Outline your business objectives and methods for achieving them. Then, identify senior executives as well as functional change facilitators. If you bring them in early on, they will be crucial in eliminating barriers and generating advocacy.
Consider partnering with or developing a COE (center of excellence). You can do this oversee all digital transformation activities and governance. Plus, you need to keep track of and reduce risks by keeping a change backlog.
Creating awareness for your program and documenting your largest and most urgent risks should be the change goals here.

The Define Stage

In the define stage, you should lay out your business goals in a straightforward manner. This is also the stage to find your audience value with journey mapping. You can also establish requirements, create your user experience and solution parts, and document your execution strategy.
To improve your plan and vision, organize monthly strategy meetings with all the relevant staff and stakeholders. Also, conduct a readiness evaluation of the company. This evaluation includes team structure, measurement governance, adoption, and communication.
Try to conduct change management seminars that receive input from your strategies. You can discover insights, methods, and techniques for driving change throughout your project lifetime. Your seminars or workshops can involve:

Resistance management
Steering
Coaching programs
User assessment and feedback
Content strategy
Communications

Identify essential strategies to drive the desired change by your target audiences. Also, figure in what sequence they'll be most powerful during your define stage.

The Design Stage

You establish your digital transformation plan throughout the design process. The focus here is to bring the idea to life for a wider audience. In the design stage, you could be dealing with:

Wireframe creation
Interactive prototypes
Proof of concepts
High-quality designs
Solution architecture charts
Integration mapping
Data modeling

This stage is when you combine your inputs from previous stages to create a strategy that will guide your build stage.
The goal should be to establish the roles of the change team. Look into the effects of business processes as well. Furthermore, creating a measuring strategy that includes measurable KPIs is critical. A solid content strategy is a must!

The Build and Verification Stage

It's worth combining the verification and build stages when contemplating meaningful change management techniques. And this is true, even if they are diverse from a development standpoint.
As developers produce against your product backlog, the digital transformation will become a reality. This is also the point at which change management resilience begins to wane.
Since progress in the creation of functioning code is straightforward to track. Yet, teams tend to overlook more qualitative components. Often, executives entering the verification stage that looks to fail begin organizing a change management workflow.
However, thriving businesses combine requirements and user stories with prespecified change management plans. Having a single project management environment pushes your teams to collaborate better.
Implementing the change management strategy with your development team and end users is your change goal during these stages.

Change Management Solutions for Your Firm

Change management is something that businesses need to embrace. This is now more true than ever in the modern digital environment. Having clear stages set out from the start will help you achieve your digital transformation journey. And technology such as the Aprimo tool can make your plans a reality.
Whether you're a government entity or a private enterprise, our team at voolama can help you develop robust change for the better. Why not check out what we're about ?

Digital Transformation is changing. Here's what comes next!

Sun, 03 Oct 2021 16:09:00 GMT

IT leaders are in a strong position after digital initiatives saved many businesses. But now, what businesses are asking for is evolving again.
Digital Transformation has helped companies become more flexible and resilient in the face of worldwide recession, leaving the more digitally mature among them better placed to prosper in the post-pandemic era .
After years of being promoted, piloted and implemented with varying degrees of urgency and success in organizations, digital transformation enabled a rapid pivot to remote working and put the digitization of business processes, including customer and employee experience ( CX and EX ), to a serious stress test.
In its IT Spending & Staffing Benchmarks 2021/22 report, market research firm Computer Economics described technology's role in the rapid recovery from the pandemic as "nothing short of a miracle". Digital transformation passed the test, it seems. Going forward, Computer Economics suggested that the "low-hanging fruit" in cloud migration is now picked and that "We are now in the stage of digital transformation where we are not just replacing existing tools -- we are now enhancing them."
In this article we'll examine where digital transformation is likely to go next.

What the analysts say ...

Towards the end of 2020, in the grip of the pandemic and with vaccine deployment still to come, IDC published its predictions for digital transformation (DX) for 2021 and beyond. The headline prediction was that direct DX investment will total over $6.8 trillion between 2020 and 2023 -- a compound annual growth rate (CAGR) of 15.5%. IDC says that that translates into nearly two-thirds (65%) of global GDP being digitalized by 2022. By 'digitalized', the analyst firm means "the inherent value that digital brings to existing products and additional digital services that companies might offer," explained Bob Parker, senior vice president at IDC, in an accompanying webcast . "This is why digital transformation is really a CEO priority -- more so than a CIO priority," Parker added.

Here is the complete list of IDC's DX predictions for 2021:

Accelerated DX Investments Create Economic Gravity : The economy remains on course to its digital destiny with 65% of global GDP digitalized by 2022 and will drive over $6.8 trillion of direct DX investments from 2020 to 2023.

Digital Organization Structures and Roadmaps Mature: By 2023, 75% of organizations will have comprehensive digital transformation implementation roadmaps, up from 27% today.
Digital Management Systems Mature: By 2023, 60% of leaders in G2000 organizations will have shifted their management orientation from processes to outcomes, establishing more agile, innovative, and empathetic operating models.
The Rise of the Digital Platform and Extended Ecosystems: By 2025, driven by volatile global conditions, 75% of business leaders will leverage digital platforms and ecosystem capabilities to adapt their value chains to new markets, industries, and ecosystems.
A Digital-First Approach: While "digital-first" prevails in every experience, 60% of enterprises will invest heavily in digitalizing employee experience in 2021, transforming the relationship between employers and employees.
Business Model Reinvention: By 2021, at least 30% of organizations will accelerate innovation to support business and operating model reinvention, fast-tracking transformation programs to future-proof their businesses.
Sustainability and DX: By 2022, the majority of companies will realize greater value by combining digital and sustainability, giving rise to digitally-driven and sustainably enabled projects as the standard.
Digitally Native Cultures: To thrive in a digital supremacy economy, 50% of enterprises will implement the organizational culture optimized for DX in 2025, based on customer-centric and data-driven.
Accelerating Digital Experiences: By 2022, 70% of all organizations will have accelerated use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency.
Business Innovation Platforms: By 2023, 60% of G2000 companies will build their own business innovation platform to support innovation and growth in the new normal.

Recent Surveys

Many surveys take the temperature of digital transformation each year, covering a mix of organization sizes, sectors and geographies. Here's a roundup of some key reports, the most recent of which give some pointers to the post-pandemic future.

Fujitsu Future Insights: Global Digital Transformation Survey Report 2021: Priorities in the post-pandemic world

Key findings

Strengthen digital muscles to build resilience
Reimagine the way people and technology work together
Design seamless customer experiences that cover both online and offline
Improve employee well-being
Align business goals with societal goals

By 'digital muscles', Fujitsu Future Insights (FFI) is referring to six organizational capabilities: Leadership (digital transformation is the priority of the CEO); Ecosystem (establishing a trusted ecosystem of partners); Empowered people (ensuring people have the right skills and opportunities to grow); A culture of agility (an innovation-supporting culture with an appetite for change); Value from data (the ability to use trusted data to deliver outcomes, while keeping it secure); and Business integration (enabling technology to become the business operating system). These capabilities, FFI says, have helped organizations respond to the pandemic effectively.
"We think organizations should reimagine a new, balanced way people and technology work together. How can organizations maximize the potential and well-being of their people, while increasing productivity through automation. Definitely, ethics and trust are becoming more important than ever before in redesigning future business processes." FFI

Deloitte: 2021 Deloitte Digital Transformation Executive Survey: Putting digital at the heart of strategy

Key findings

Digital possibilities must shape strategy
Digital helps organizations thrive amid uncertainty and change
Digital enables new ways to differentiate
All strategy must be digital strategy
Digital transformation is a journey that never ends

Deloitte Insights has helpfully summarized its survey results in this infographic:

Deloitte's survey highlights the value of digital transformation very clearly. Digitally mature organizations are more likely to agree that: "Digital significantly helped us cope with the pandemic"; that "Our annual revenue growth and net profit margins are significantly above industry average"; and that "Digital transformation is the central pillar of our business strategy".

TEKsystems: 2021 State of Digital Transformation: Building a Framework for Digital Success

Key findings

Mind the gaps. Technology deployed during the pandemic may not be compliant with privacy and security policies or may not be integrated with other systems.
Secure consensus and conviction among senior leaders regarding digital transformation goals. Utilize that alignment to break down organizational silos.
Cultivate a culture that embraces change and agility. Identifying the right metrics and making data-driven decisions are critical to digital transformation success.
Accept and leverage differences to create growth and opportunities. Build an inclusive environment that allows your employees and your company to flourish and succeed.
Identify the skills and expertise required to execute digital transformation efforts and determine how workforce models should be aligned to digital business.
Implement the right technologies that will achieve the desired outcomes and think about how they can be scaled across the enterprise.

TEKsystems divided its survey population into digital leaders and digital laggards. DX leaders have "a mature digital transformation plan where digital processes and mindsets are ingrained in the DNA of the organization", while DX laggards have "tentative plans and limited digital transformation initiatives and investments in place".

Gartner: The 2021 CIO Agenda: Seize This Opportunity for Digital Business Acceleration

Key findings

CIOs have the opportunity to play a leading role in digital business acceleration
Redirect resources: Direct more investment and people toward new business priorities
Remodel operations: Revamp business operations to increase efficiency and supply chain resilience
Win differently: Go where customers are
Refocus IT leadership: Center on digital business acceleration

Regarding the top-level finding, 'CIOs have the opportunity to play a leading role in digital business acceleration', Gartner had this to say:

During the COVID-19 lockdown, many CIOs helped save their enterprises. They now have the attention of the CEO in a way they hadn't before. The enterprise's path to the future runs through IT, and boards and CEOs know it...These stronger relationships give CIOs leverage they'll need for their next big challenge - digital business acceleration.

Gartner divided its 1,877 survey sample into top-performing (303), typical (1,373) and trailing (201) organizations, based on a combination of their digital maturity, business performance and pandemic response.
Gartner found that organizations that have already increased their funding of digital innovation are 2.7 times more likely to be top performers than trailing performers.

Outlook

Digitization has proved its worth during the pandemic, with more digitally mature businesses generally proving resilient in the face of serious disruption.
Going forward, businesses will need to adapt to the post-pandemic landscape as widespread hybrid working changes the way employees and customers interact with them. And rather than reacting to events, businesses will need detailed roadmaps that set out how they will digitize their business processes to achieve current and future goals. The efficiency, resilience and sustainability of supply chains should be a key element of these plans.
It won't all be plain sailing, of course. In a recent survey of 500 decision-makers at large organizations in the UK, Citrix reported that 44% of IT leaders have had their "fingers burnt" by negative experiences with previous digital transformation programmes. In contrast, 51% cited at least one DX project that didn't go according to plan. As a result, 85% say their past experiences have impacted their approach to current programmes, with 58% reporting 'somewhat challenging' experiences to date. Almost all (94%) embarked on their first DX programme with confidence in its outcome.
Still, 35% of CIOs and 41% of CTOs report 'ideal' experiences with digital transformation, 97% of IT leaders believe that their DX programmes are crucial to the success of their current role and future career, and 68% see major initiatives as a career-defining opportunity. IT leaders are also almost unanimous (99%) that digital transformation will be an important part of their businesses' survival and future roadmap.

Clearly, there's a lot to play for as digital transformation enters the post-pandemic phase.
Are you prepared for these changes? voolama is positioned to help. Fill in the form below for more information.

Agile Software Development

Sat, 02 Oct 2021 15:11:00 GMT

In software development , agile (sometimes written Agile) is a set of practices intended to improve the effectiveness of software development professionals, teams, and organizations. It involves discovering requirements and developing solutions through the collaborative effort of self-organizing and cross-functional teams and their customer(s) / end user(s) .
It advocates adaptive planning, evolutionary development, early delivery, and continual improvement , and it encourages flexible responses to changes in requirements, resource availability, and understanding of the problems to be solved.
It was popularized by the 2001 Manifesto for Agile Software Development . The values and principles exposed in this manifesto were derived from and underpin a broad range of software development frameworks , including Scrum and Kanban .
While there is much anecdotal evidence that adopting agile practices and values improves the effectiveness of software professionals, teams and organizations, the empirical evidence is mixed and hard to find.

History of Agile Software Development

Iterative and incremental software development methods can be traced back as early as 1957, ^[10] with evolutionary project management ^[11] and adaptive software development emerging in the early 1970s.
During the 1990s, a number of lightweight software development methods evolved in reaction to the prevailing heavyweight methods (often referred to collectively as waterfall ) that critics described as overly regulated, planned, and micromanaged . These included: rapid application development (RAD), from 1991; ^[15] ^[16] the unified process (UP) and dynamic systems development method (DSDM), both from 1994; Scrum , from 1995; Crystal Clear and extreme programming (XP), both from 1996; and feature-driven development , from 1997. Although these all originated before the publication of the Agile Manifesto, they are now collectively referred to as agile software development methods. At the same time, similar changes were underway in manufacturing and management thinking.
In 2001, these seventeen software developers met at a resort in Snowbird , Utah to discuss these lightweight development methods: Kent Beck , Ward Cunningham , Dave Thomas , Jeff Sutherland , Ken Schwaber , Jim Highsmith , Alistair Cockburn , Robert C. Martin , Mike Beedle , Arie van Bennekum , Martin Fowler , James Grenning, Andrew Hunt , Ron Jeffries , Jon Kern , Brian Marick, and Steve Mellor . Together they published the Manifesto for Agile Software Development.
In 2005, a group headed by Cockburn and Highsmith wrote an addendum of project management principles, the PM Declaration of Interdependence, ^[19] to guide software project management according to agile software development methods.
In 2009, a group working with Martin wrote an extension of software development principles, the Software Craftsmanship Manifesto , to guide agile software development according to professional conduct and mastery.
In 2011, the Agile Alliance created the Guide to Agile Practices (renamed the Agile Glossary in 2016), an evolving open-source compendium of the working definitions of agile practices, terms, and elements, along with interpretations and experience guidelines from the worldwide community of agile practitioners.

Overview

Philosophy

Compared to traditional software engineering, agile software development mainly targets complex systems and product development with dynamic, non-deterministic and non-linear characteristics. Accurate estimates, stable plans, and predictions are often hard to get in early stages, and confidence in them is likely to be low. Agile practitioners will seek to reduce the leap-of-faith that is needed before any evidence of value can be obtained. ^[35] Requirements and design are held to be emergent. Big up-front specifications would probably cause a lot of waste in such cases, i.e., are not economically sound. These basic arguments and previous industry experiences, learned from years of successes and failures, have helped shape agile development's favor of adaptive, iterative and evolutionary development.

Adaptive vs. predictive[edit]

Development methods exist on a continuum from adaptive to predictive. ^[37] Agile software development methods lie on the adaptive side of this continuum. One key of adaptive development methods is a rolling wave approach to schedule planning, which identifies milestones but leaves flexibility in the path to reach them, and also allows for the milestones themselves to change.
Adaptive methods focus on adapting quickly to changing realities. When the needs of a project change, an adaptive team changes as well. An adaptive team has difficulty describing exactly what will happen in the future. The further away a date is, the more vague an adaptive method is about what will happen on that date. An adaptive team cannot report exactly what tasks they will do next week, but only which features they plan for next month. When asked about a release six months from now, an adaptive team might be able to report only the mission statement for the release, or a statement of expected value vs. cost.
Predictive methods, in contrast, focus on analyzing and planning the future in detail and cater for known risks. In the extremes, a predictive team can report exactly what features and tasks are planned for the entire length of the development process. Predictive methods rely on effective early phase analysis and if this goes very wrong, the project may have difficulty changing direction. Predictive teams often institute a change control board to ensure they consider only the most valuable changes.
Risk analysis can be used to choose between adaptive (agile or value-driven) and predictive (plan-driven) methods. Barry Boehm and Richard Turner suggest that each side of the continuum has its own home ground .

Agile vs. waterfall

One of the differences between agile software development methods and waterfall is the approach to quality and testing. In the waterfall model, work moves through Software Development Lifecycle (SDLC) phases—with one phase being completed before another can start—hence the testing phase is separate and follows a build phase. In agile software development, however, testing is completed in the same iteration as programming. Another way of looking at it is “Agile: make it up as you go along. Waterfall: make it up before you start, live with the consequences”.
Because testing is done in every iteration—which develops a small piece of the software—users can frequently use those new pieces of software and validate the value. After the users know the real value of the updated piece of software, they can make better decisions about the software's future. Having a value retrospective and software re-planning session in each iteration—Scrum typically has iterations of just two weeks—helps the team continuously adapt its plans so as to maximize the value it delivers. This follows a pattern similar to the Plan-Do-Check-Act (PDCA) cycle, as the work is planned, done, checked (in the review and retrospective), and any changes agreed are acted upon.
This iterative approach supports a product rather than a project mindset. This provides greater flexibility throughout the development process; whereas on projects the requirements are defined and locked down from the very beginning, making it difficult to change them later. Iterative product development allows the software to evolve in response to changes in business environment or market requirements.

Code vs. documentation

In a letter to IEEE Computer, Steven Rakitin expressed cynicism about agile software development, calling it "yet another attempt to undermine the discipline of software engineering" and translating "working software over comprehensive documentation" as "we want to spend all our time coding. Remember, real programmers don't write documentation."
This is disputed by proponents of agile software development, who state that developers should write documentation if that is the best way to achieve the relevant goals, but that there are often better ways to achieve those goals than writing static documentation. Scott Ambler states that documentation should be "just barely good enough" (JBGE), ^[44] that too much or comprehensive documentation would usually cause waste, and developers rarely trust detailed documentation because it's usually out of sync with code, while too little documentation may also cause problems for maintenance, communication, learning and knowledge sharing. Alistair Cockburn wrote of the Crystal Clear method:

Crystal considers development a series of co-operative games, and intends that the documentation is enough to help the next win at the next game. The work products for Crystal include use cases, risk list, iteration plan, core domain models, and design notes to inform on choices...however there are no templates for these documents and descriptions are necessarily vague, but the objective is clear, just enough documentation for the next game. I always tend to characterize this to my team as: what would you want to know if you joined the team tomorrow.

— Alistair Cockburn.

Source: Wikipedia

Agile software development methods

Agile software development methods support a broad range of the software development life cycle . ^[46] Some methods focus on the practices (e.g., XP, pragmatic programming, agile modeling), while some focus on managing the flow of work (e.g., Scrum, Kanban). Some support activities for requirements specification and development (e.g., FDD), while some seek to cover the full development life cycle (e.g., DSDM, RUP ).
Notable agile software development frameworks include:

Adaptive software development (ASD)
Agile modeling
Agile unified process (AUP)
Disciplined agile delivery
Dynamic systems development method (DSDM)
Extreme programming (XP)
Feature-driven development (FDD)
Lean software development
Lean startup
Rapid application development (RAD)
Scrumban
Scaled Agile Framework - SAFe .

As part of your digital transformation with voolama, we evoke the Agile style you choose, along with our expert information on the pros and cons of each. Fill in the form below to find out more.

Upgrading a Big Bank From On-Premise to Cloud SaaS Based Aprimo

Thu, 30 Sep 2021 13:18:00 GMT

Doing things because "we've always done it that way" just doesn't work anymore. More businesses are realizing that every day. The cloud and other advanced technologies are revolutionizing the way business gets done.
Companies in various industries around the globe are leveraging cloud technology for a wide variety of services. Manufacturing and distributing companies are using cloud-based robots to manage their inventory. Companies that manage data are using AI and RPA to maintain compliance.
The banking industry is no different. Big bank software is slowly but surely being transitioned to the cloud. Companies like Aprimo are showing the traditional financial institutions how stepping into the modern era can help them thrive.
In today's article, we're going to show you what Aprimo has done for big banks and other major financial institutions. So, read along with us. There's a lot to learn.
Get your pen and pad ready because you're going to want to take notes!

Aprimo In Action

To see what Aprimo can do , we should take a look at a particular case study. But, first, let's talk about Aprimo itself.
Aprimo is a company that uses experience-led consulting to bring big bank software into the new age. Our goal is to help brands bring engaging, new experiences to their customers.
With Aprimo, companies can store different file types, access rich media, and increase their team's efficiency with a singular content management solution.

Big Bank Case Study

Here it is. The case study example you've all been waiting for. In this example, our team at voolama leveraged Aprimo's content curating platform to bring a big bank over to the cloud. This bank was stuck using old, outdated workflows.
That was because they were originally using an on-premise version of our software. While the on-premise software worked for years and grew their business by leaps and bounds, it was time for them to leverage the cloud.
The plan was to migrate them from on-premise software to the SaaS cloud-based solution Aprimo can offer.

The Client

Let's take a look at the first aspect of our case study, the client in question. As stated before, the client is a U.S.-based bank. This particular bank isn't exactly small. It employs over 100,000 people.
Their primary focus is enterprise banking.

The Need

This banking client was struggling with their on-premise version of the software. It came time for them to think about how they could find a better solution. They also wanted to leverage the benefits of modern software and they wanted to cut costs.
That's why they decided to initiate a migration to the cloud. The on-premise software platform had become outdated and tough to maintain. They also weren't getting much support from their vendor.
They knew it was time to move on to something new.

The Problem

To migrate the bank from an on-premise solution to a SaaS solution, there were some problems that were necessary to tackle. The first was their current software.
The software they were currently using was old. Frustration was starting to grow. Users felt the most recent cloud-based Aprimo tools would make them more efficient. It would also make their jobs easier.
The bank was also dealing with slow response times. The version of Aprimo being used was old. There were a lot of issues with lagging, and conducting daily tasks was a sluggish experience.
The bank was also in a position where it was necessary for them to start saving money. Their budget was a concern, but they didn't want to have to worry about internal software upgrades. In the past, those upgrades had proven to be cumbersome and expensive.
The big picture was that user satisfaction was at an all-time low. Management at the bank was beginning to get fed up with having to support a tool that was coming to its end. They were basically keeping their old version of Aprimo on life support. It was time to pull the plug!

The Solution

Overall, the solution was to move the bank over to our cloud-based Aprimo SaaS solution. Making that shift gave both employees and management at the bank everything they needed. We were able to provide value and put their minds at ease in a few different ways. The first way was by adding functionality. The cloud-based version of Aprimo provided way more tools than the outdated on-premise version. All of the new features available, thanks to the cloud, made the bank run much more smoothly than it had in the past.
The best part is not only did they become more efficient, but they saved money too.
The next value-add we were able to give them was better saving. The money that was used to keep the on-premise Aprimo suite afloat could now be put back into the bank's pocket. The savings for this big bank would amount to millions of dollars over the lifetime of the new cloud-based software.
Finally, all of the changes brought about by the cloud-based Aprimo software made the employees happier. They adapted to the changes and were happy with the way things were working now on the platform. Employees that weren't supporters of the platform became raving fans overnight.
It wasn't easy by any means, but moving to a cloud-based solution was well worth all of the work. Employees became much happier and everyone in the organization is now a fan of the Aprimo solution.
Admin and management within the big bank were happy to offer solutions and suggestions. They were happy to be part of the solution and offer feedback on how to improve those old, clunky, and outdated workflows.

The Cloud Is The Champ

The big bank in our case study was able to reach new levels thanks to their cloud-based solution from Aprimo. They were able to streamline their workflows, cut costs, save money, and make their employees happier in the process.
Contact the voolama team today for more questions about how we can help bring your business to the next level. Whether you need to migrate your company over to the cloud or need another business software solution, we're here to help.

What is DAM software and what does it do?

Tue, 21 Sep 2021 16:21:00 GMT

Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B buyers like to consume.

What is DAM software and what does it do?

Some platforms exist that have some similar content features—web content management systems, cross-channel campaign management software, and e-commerce platforms. But only a digital asset management (DAM) platform is optimized to manage the content lifecycle including omnichannel content creation, management, and sharing.

The definition of Digital Asset Management

Digital asset management helps teams organize, store, and retrieve rich media while also managing digital rights and permissions . At its simplest, a DAM helps you with managing digital assets across your organization. DAM extends across the entire content lifecycle, from ideation to delivery. Enterprise organizations use DAM to manage assets including videos, animations, infographics, and audio files alongside complex editing tools, rights management, and advanced versioning controls.
A comprehensive digital asset management system definition must also acknowledge the importance of storing contextual elements, like text snippets and product data. Finally, DAM software helps users track digital files throughout the creative workflow. This ensures brand consistency and alignment across media assets, geographies, versions, and channels.

Types of Digital Asset Management Systems

Not all DAM systems are created equal. Different types of digital asset management platforms may emphasize distinct components of the content lifecycle.
Many media asset management systems may differ based on:

The number and type of media assets they accommodate
The customization and complexity of reporting
DAM integration capabilities with creative and content tools
Data asset management sharing and collaboration functions
Intended use-case for mid-market vs. enterprise
Advanced permissions and digital rights management capabilities

Identifying the right DAM solution for your organization means undergoing a detailed analysis of business requirements, user needs, success metrics, and ROI calculation.

Benefits of a Digital Asset Management System: DAM for Marketing & Beyond

For those in the weeds of marketing, the question might be why wouldn’t an organization need digital asset management? Indeed, the benefits of a DAM system extend far past marketing teams to include anyone using—or consuming—branded assets.
Some benefits of using a DAM:

More consistent branding
Improved collaboration and asset access
Structured brand management
Simple rights management
Strict asset permissions control
Improved version controls
Accurate forecasting and ROI calculation

In the end, a DAM gives you end-to-end control of content assets critical to every line of business and the customer experience.

Who in an organization uses a DAM and how?

Marketing, sales, product managers, line of business leaders—almost everyone in an organization benefits from having accessible, modifiable, and trackable content assets. Here are some of the ways DAM benefits each business unit.

Communications

DAM helps communications teams improve collaboration. It enables centralized review and automated rights management, as well as supporting content across its lifecycle, from the conception of the idea all the way to distribution and reuse.

Creatives

DAM helps ensure creative teams—such as graphic designers and copywriters—have the right logo, boilerplate, or product image when creating content. With DAM, using unapproved content in a campaign is a thing of the past. DAM also enables them to search for and collaborate on content at a single source. This streamlines the creative workflow, as creatives no longer have to post files in different locations or manage different versions.

Ecommerce & Product Teams

DAM helps these groups by integrating with the larger MarTech ecosystem to support product content alongside other marketing content in a single solution, as well as various versions of such content for different regions and languages.

Lines of Business

DAM helps enterprise business teams better understand the ROI of the content their organization distributes through analysis and reporting capabilities.

Marketing

DAM for marketing helps teams improve overall performance and productivity by enabling simple management, scaling, and reuse of content. This improves the team’s agility when responding to evolving customer needs.

Why Do You Need a Digital Asset Management System?

The benefits of a DAM extend across the business. Yet there are other adjacent solutions—ones that focus on a single strategic element—in which your organization may have already invested or is considering.
For example, a content management system (CMS) helps with aspects of digital content publication. Understanding how a DAM is differentiated from these less robust solutions is key to realizing the benefits of end-to-end content lifecycle management.

How do you know if a DAM solution is the right decision for your organization?

A DAM gives you a comprehensive, end-to-end solution to manage the content lifecycle—managing content planning, creation, and distribution from a single place. Only 28% of organizations can or frequently repurpose content without a lot of manual labor. That’s according to the Content Marketing Institute’s 2019 Content Management and Strategy Survey .
Yet repurposing content is a critical component of your marketing strategy, especially when working in a complex enterprise environment. Not only does a DAM help you do this efficiently, but a DAM also ensures the right content gets to the right customer at the right time.

Digital Asset Management Assessment: Determine if DAM is right for Your Organization

1. Is your content siloed in multiple solutions?
Today, brand management and content strategy demands you have different versions of content for your different channels: website, email, marketing, social media, product marketing, etc. At the same time, having different content versions and solutions for each channel can be difficult to manage.
Consolidating all of your content, versions, and content strategy into a DAM enables you to create a library of your content. This makes it easier to find, connect to other content, and better prepare it for distribution.
2. Do you want to do more than just store content?
Content needs nurturing in every stage of its lifecycle, from ideation and planning to analysis and archival. DAM solutions support work-in-progress assets so creative teams can continue to use their tools of choice to develop content. Top DAMs also offer analysis features that give you insight into high-performing content. Update and republish content that works and remove content when it stops performing.
A DAM gives you new capabilities for content development and analysis. It adds efficiency to creative workflows and improving ROI quantification of your overarching content strategy without adding any chaos to the mix.
3. Do you need to support multiple asset types?
Breaking down content—from any format—to segment it and reuse it for different purposes and customer experiences is an essential component of a digital marketing strategy. DAM not only supports multiple asset types, such as video, audio, and images. It also can understand which content is being used most often and by which groups of users. A DAM serves as a single source of truth for all of your brand content, breaking down silos between brand strategists, creatives and marketers and giving them one place to diagnose opportunities to optimize content opportunities.
A marketing DAM supports extensive media assets, including emerging formats. It gives your creative and marketing teams new capabilities that help them deliver the ideal customer experience.
4. Do you have sophisticated content enrichment needs?
Content becomes even more complex when you have to manage it across various versions, regions, dates, rights, and resolutions. DAM offers robust content enrichment capabilities so you get the right content to the right customer at the right time. It also enables customized metadata and taxonomy capabilities to further enrich content. Use this to organize assets by business categories or their components, such as keywords, or other descriptive data.
Digital and data asset management is critical for enterprise-level organizations operating with a complex content marketing strategy—it helps the whole team deliver experiences more efficiently so they land with the most impact on customers.
5. Do many groups need your content?
Content is no longer just for marketing. Other teams including sales, legal, and customer experience all are staking a claim for enterprise content. DAM manages all assets by group or channel so you can allow groups access to only the content they need. Ensure easier findability and control for all of your rich digital assets.
A DAM provides you more control of your digital files, while breaking down silos to help your teams collaborate more effectively.

Why Digital Asset Management is Important

Digital asset management is about helping your team deliver on a complex content marketing strategy. The complexity can come in many different forms, from wide geographic spread to a diverse omnichannel strategy.
Whatever the reason, a DAM gives you increased capabilities around creation, storage, and management of rich media assets.

Digital Asset Management Assessment and Top Features to Look For

As you begin comparing potential digital asset management vendors and platforms, it’s important to identify and examine the DAM features most critical to your enterprise marketing strategy.

Digital Asset Management Functions and DAM Features Worth Considering

Discrete Features. Does the DAM provide:

Support for the different types and number of assets you create?
Custom reporting and usage tracking?
Light and rich content editing?
Comprehensive taxonomy and digital rights capabilities?

User Needs. Does the DAM:

Support the various internal teams that interact with content (i.e. marketing, sales, product owners, and creatives)?
Ensure your customers receive the right content at the right time?

Technology Integrations. Does the DAM integrate easily with key components of your operations?

The creative tools your team uses?
Platforms across your MarTech stack?
Content management systems?
Content delivery networks?

Vendor Background.

Is the DAM vendor recognized by independent organizations as a leader in the market?
Do they offer complementary support and training to ensure your team’s success?

It’s critical you ask the right questions to find the right DAM solution for your business.

Digital Asset Management Pricing

Selecting a DAM requires careful ROI calculation. Assessing digital asset management pricing means you need to examine a number of factors, including:

Number of Users
Amount of Required Storage
Inclusion of Advanced Features
Brand Recognition
Implementation Fees
Critical Customizations
Associated Services
DAM Delivery Model

Ensure a DAM delivers the intended value by identifying the quantifiable DAM success metrics that matter most to your needs before calculating ROI.

Find the DAM That’s Right For You

Choosing a DAM solution for managing digital assets may seem complex, but it doesn’t have to be. Start by understanding:

Why you need a DAM
The specific benefits you want to offer each of your user groups
How to calculate your ROI

Then, use a checklist to compare providers against your required capabilities. Enter the DAM selection process prepared to ask the right questions and eliminate wrong-fit solutions.
When optimized for your enterprise, DAM streamlines how you manage and deliver content for marketing, legal, customer service, ecommerce, product, and other business units. It makes you more agile in operations, so you respond comprehensively to evolving customer needs.
DAMs are also continuing to evolve. DAM vendors with a strong reputation are providing solutions with more robust functionality every year. Whatever DAM solution you choose, make sure it grows and scales with your needs. This way, you can continually improve your content management and the experience you deliver in your market.
Ready to explore DAM solutions? Contact us today.

Demystifying Agile Marketing for Financial Services

Mon, 20 Sep 2021 15:31:00 GMT

The last ten years have brought more customer demands, new buyers, investors, increased competition, and evolving regulatory needs. Marketers are also challenged with the ever-increasing supply of new channels that they need to be present in all day, every day. And it’s even more challenging for marketers in the financial services industry .
Creating a continuous, positive brand experience is, consequently, more important than ever and more difficult to achieve. And this is all amidst falling marketing budgets and rising pressure to succeed. Agile is how financial services marketing teams can meet all of those challenges.

Agile = Adaptable

WHAT is Agile?

“Agile” describes marketing strategies and methodologies that make teams nimbler, action-oriented, and focused on learning through experimentation. Agile also empowers marketers to prioritize work and focus on work that matters–elevating the role of marketing from cost center to value driver.
Simply put, Agile is a better, smarter way to work in the age of digital transformation .

WHY is Agile Important?

Agile methodologies enable financial services marketers to better prioritize critical work, take on a value-driven mindset, work and collaborate across functions, and respond to rapidly changing situations in every marketing channel. The ability to respond in near real-time to customer concerns, to questions, to product issues, is essential to providing the experience that your customers have come to expect. Agile methodologies and capabilities are the most effective ways to deliver consistent, speedy, impactful customer experiences that keep up with increasing customer demands across touchpoints.

HOW will Agile Change My Work?

First and foremost, Agile will empower marketers in financial services to take on a more value-driven mindset. It enables marketers to prioritize strategic campaigns and content, and get those experiences to market faster than ever before (while still being compliant!).
Your work could change quite a bit with Agile capabilities in the mix, but how much depends entirely on your business and the capabilities you’re using. Most companies, in fact, follow something of a hybrid approach or a “BYOA” (bring-your-own-Agile) approach, which focuses on the general principles of Agile (quick planning and prioritization, value-driven marketing goals, and nimble ways of work) rather than the full methodology. This is especially true for financial services firms, given their regulatory and compliance requirements.

Some Helpful Terms

Here are some Agile terms and brief explanations to help you understand, at a glance, how Agile could change your team’s workflow.

AGILE BOARDS

An intuitive way to visualize your work, including what's in progress, what's done, and what is still to come.

BURNDOWN

How effectively your team clears work to make space for what’s coming next.

BACKLOG SCRUBBING

Constantly evaluate historical tasks to make sure nothing slips through the cracks.

SPRINT

A smaller, more malleable marketing plan— typically 1-4 weeks in length—that makes it easier to deliver outputs.

SPRINT REVIEW

Bring your team together after a sprint to discuss what worked or what didn't as a standard operating procedure.

MINIMALLY VIABLE PRODUCT (MVP)

Quickly deliver smaller outputs that drive immediate value and enable market feedback, while staying disciplined to continuously add and improve the project to completion over time.

6 Benefits of Agile for Financial Service

Implementing Aprimo FINRA Electronic Recordkeeping Solution

Thu, 26 Aug 2021 19:59:00 GMT

The world of financial services has seen dramatic changes in recent years. As a result, the customer experience is a focal point now for more than marketing strategies.
Yet, so much has become automated, consumers rarely deal with businesses face to face. In fact, the top priority for 75% of bankers worldwide was digital banking solutions. Improving customer experience and cutting costs were second and third.
AI business solutions allow a small business to compete on a level playing field. With applications like the Aprimo tool, customers are experiencing equal levels of services. Beyond that, the same SaaS is making compliance a better recordkeeping choice. So, if you'd like to learn more about how the Aprimo tool can affect your workflow process, keep reading. Let's begin with the challenges that have brought new business solutions to light.

The Cost of Compliance Reporting

Protecting investors has always been the key role of FINRA . But, as investing online grew, so too did the challenges of reporting compliance. Recordkeeping grew more complicated with each step.
Many companies are copying and pasting their data to web-based forms for regulators. So, human error is a real possibility . In addition, getting approval for marketing material is far more time-consuming with these issues.
Also, manual transfer of work by team members is a costly procedure. The employee's time is better spent with more productive activities.
Designed to speed up legal workflow automation, the Aprimo tool can help save your business time. It's a system of record business solution that also produces financial savings for clients. There is one other feature that comes with this automated workflow process.
There are shorter wait times for FINRA approvals. Both of these aspects give businesses a bigger advantage and faster speed to market. But, with our Aprimo consulting experience we can help your business do even more.

API Workflow Functions

User functionality is a big issue with non-integrated systems. The flow between screens becomes a clunky affair. In addition, customizing different software integrations are expensive.
Yet, with an Aprimo tool, clicks between pages can be reduced to a single task screen . Also, what would have taken fifteen clicks is now down to two. Whatever the user is searching for is now only seconds away.
A user interface that works for every department is a happier work environment. The added APIs accounting and business consulting users like a leaner operation.
So, now the employees are working faster with more efficiency and less chance of error. The last piece of the puzzle is the backend workflow process. Our Aprimo consulting expertise has solutions for this as well.

The Silver Lining

One of the most difficult transitions for any business is the move from physical to virtual. Physical space is costly, whether on-premises or outsourced. Movement between physical spaces is also expensive.
When companies use internal mailing systems, the element of error goes up. In addition, physical mail can get lost or destroyed in transit. And, there's an environmental cost to using conventional correspondence.
Delays in package arrivals are another time loss element. Mail services between locations come with more costs. Then, there's the matter of storage for all that material.
Warehouse space is another expense, and it must have an orderly system. Papers not kept in order with recorded file locations can make accounting difficult. Each of these processes has labor costs, too.
The Aprimo tool eliminates the paper trail with cloud storage that everyone can use. The secured data is accessible to every department, improving relationships between them. And, with the Aprimo tool set up with the right storage, it all remains WORM compliant.
This is a feature that opens up new possibilities across all channels. For example, marketing and accounting departments can discuss projects in real-time. With a simple search, anyone on board can see where a project is and where it began.

More Aprimo Tool Advantages

As with any boxed version of SaaS, there are limitations. For example, legal workflow automation software may be functioning, but other features don't connect.
When users get frustrated by slow connections to other programs, productivity suffers. But so does morale. So, what's the solution? The cloud-based Aprimo tool answers all these questions combined. The cost savings of moving away from an internal system alone is significant. The time saved cannot be ignored.
Users enjoy the integrated functions that the Aprimo tool offers. As a result, productivity soars, and time waste goes down. Most of all, smoother running systems give the customer confidence in your operation.
For marketing teams, campaigns get regulatory approval faster. That's because everything is coming from a single location. The workflow process streamlines as well, eliminating needless email chatter.
Scalable business solutions can only occur with workflow efficiency. The speed of commerce accelerates daily. Yet, in financial services, regulation compliance is king.
Both functions work in harmony with legal workflow automation software that delivers. You don't have to imagine a marketing platform that moves with today's business. It's already here.

The Better Business Solution

Businesses that succeed are the ones that adapt to changing environments. But, unfortunately, there is less time than ever for those changes to occur.
A single API with no adaptability is a drain on the workflow process. But, with help from Aprimo consulting, your business can begin to move faster and leaner. The workflow process has evolved to give small business the edge it needs.
So, if you would like to have a free Aprimo tool consultation, connect with us today . You're not only one step away from faster FINRA compliance. You're that much closer to a bigger market share.
voolama; making work, flow.

Digital Asset Management: Working Smarter With the Aprimo DAM Tool

Wed, 25 Aug 2021 19:35:00 GMT

Did you know that the Digital Asset Management (DAM) industry is set to grow by nearly 20% in the next few years? You might be wondering what all the fuss is about, but DAM tools like the Aprimo DAM help create an efficient workflow process.
Many industries such as Finance. Higher Education, Real Estate, Pharma, and Technology use DAM tools to organize their media assets. Keep reading to learn more about the Aprimo DAM and how it could benefit your business.

What Is Digital Asset Management?

First off, let's tackle what DAM actually is. A digital asset management (DAM) solution includes many exciting features that can help you and your team succeed.
These features include:

Storage
Organization
Management
Accessibility
Distribution

The features of the best DAM tools allow you to manage your digital asset with a clear overview.

Types of Digital Assets

Digital assets include a plethora of different categories. But, in reality, it comes down to what industry you and your team specialize in. Let's look at a few examples.
An architect agency's digital assets include CAD files that contain blueprints and designs of the buildings of their commissions, while a photographer's assets are their photos and portfolio. Many lawyers prefer paper-free offices now ; a law firm may use it to digitalize their case files.
As you can see, there are plenty of ways to utilize DAM tools, and the possibilities are endless.

How Does DAM Work?

There are a few different steps to using DAM systems and some of the examples where the Aprimo DAM can help.
First, you need to create the digital assets you wish to store. You can use create content in digital format, text scanning, or audio recording. Aprimo has plugins that allow you to connect straight to your Adobe Cloud created content.
Secondly, you will need to implement an indexing system. This is often achieved by tagging different categories, called metadata tags. They summarize the details of an asset for easy location.
Third, the indexed data becomes accessible and becomes part of the workflow process. This means that it is ready to be used by you and your team. Either by selling the assets, as a photographer or architect would, or edit and access the assets to aid in further use.
When assets are edited, you will need to add version control to your process. This means that when a client likes the product but requires a few customization changes, you will then create and index that file.
However, it is important to note that version control needs to make sense. Categorize each file with its parent file, for example, if you need to return to the original.
You can set permissions as well to protect your assets. Not everyone in your team should have access to the assets that generate the profits of your company.

How Can It Help You?

The digital world is expanding each minute. If you are reading this, you are likely looking for a solution to organize your assets. Many industries can benefit from DAM systems.
Aprimo specializes in, and customizes several management systems for different industries. In all of these industries, productivity, planning, and protection are essential to the business's success.
Let's take a look at the Finance industry and how it can benefit financial institutions .
As a financial institution, most of your assets nowadays are online. These include banking, wealth and asset management, and insurance. Therefore, each of your clients needs a profile that includes the information, details, and services they use.
If you do not have a DAM system in place, you can quickly lose track of the valuable information that should be secure. With a system like the Aprimo DAM, you can access the information fast, set permissions on who can access what, and protect your clients from identity theft. This is the same for each industry that owns digital assets. It will lead to productivity, protection, higher morale, and professional services.

Why Choose the Aprimo Tool?

Aprimo has an excellent reputation with many large companies such as AT&T, Bank of America, and Ubisoft. These companies have a large database of assets and use Aprimo's consulting to manage their assets.

Case Studies

We have put together several persuasive reasons why Aprimo APIs may be the best fit for your company.
Our case studies show that the Aprimo tools are an effective way to bring organization to your team. Aprimo adds functionality and reduces unnecessary work, leading to more productivity, happier clients, and higher morale.
In other case studies , we show how we used Aprimo to update old software, slow interfaces, and all within our client's budget. As a result, the client received a higher functionality in software and can now save money moving forward.

Other Benefits

Aprimo is a leader in their industry because of the continuous support they offer to their clients. In addition, since the software has a learning curve, they offer an academy allowing you and your team to learn the ins and outs of the program.
You can also integrate software that you are currently using with Aprimo. They partner with programs such as Salesforce, Adobe, and Slack so that your team can use these excellent tools within the system.
Aprimo has many other benefits such as:

Security
Automated workflow
Constant updates
Flexibility
And much more!

If you are unsure, you can contact us for a demo of their program and look around to see if it works for your company.

Start Using DAM Systems Today

If you are in the financing sector, using the Aprimo tool can greatly benefit your institution. We work together with Aprimo to offer the best services for your Digital Asset Management systems.
You can book a free consultation today and speak with one of our experts to set your company on the right track in the organization of your digital assets.
voolama; making work, flow.

What is Marketing Operations?

Thu, 12 Aug 2021 17:20:00 GMT

Marketing operations is the function of overseeing an organization's marketing program, campaign planning and annual strategic planning activities. Other responsibilities include technology and performance measurement and reporting and data analytics.
Marketing teams need a system of record that provides valuable oversight of marketing activities. This includes tasks, performance insights and directional guidance. The best and optimal type of system to ensure these are covered is marketing operations management, a tool like Aprim o . This guide explains everything you need to know and get you on the right path to success in Marketing Operations. First off, let’s make sure you understand why marketing operations is important and what it entails.

Why is marketing operations important?

One of the key reasons marketing operations is vital to a growing organization, is that it gives companies detailed analysis of past marketing project data. This in turn creates the chance for increased returns and successful marketing campaigns. Another thing that marketing ops provides is structured workflows that position the right team members in roles for success.
In addition, marketers today have expanded responsibilities and performance expectations above and beyond what used to be the normal day-to-day routines surrounding transitional marketing. Marketing operations helps businesses to meet these expectations monitoring and adapting to the business needs. Marketing technology is a growing field that requires further developed marketing operations within each company.
Below is an example of a review task from the Aprimo marketing resource management platform.

What kinds of tools and software is used in Marketing Operations?

Marketing Operations has wide-reach, covering multiple strategies and tasks simultaneously. Here are some of the most important tools that are used in Marketing Operations:

Workflow (the bedrock of any successful marketing operations outfit)
DAM (Digital Asset Management)
CRM (Customer Relationship Management)
Reporting, Data and Key performance Indicators (KPIs)
Call and Web analytics
CMS (Content Management Systems)
in addition to any other technology used throughout the marketing campaign lifecycle.

This list will keep growing as we advance in our technological evolution and have to adapt our marketing practices. With this in mind, the need for marketing operations management increases. Without the structure that Marketing Ops brings, the adherence to process and order within enterprises breaks down; sometimes dramatically.
Marketing Operations is directly responsible for streamlining marketing workflows. Furthermore, it centralizes team-members, deadlines, departments in addition to the the companies shared objectives and goals.

5 key tips to optimize your Marketing Operations

After spending decades in this industry, here are some recommendations we have for those in this industry.

0️⃣1️⃣ Embrace Change

In Marketing Operations its really important to embrace change. By accepting and embracing the change it allows you to adapt better to the change and as part of that outcome become more flexible. Flexibility is key in any Marketing Operations organization.
Change can also be a lot harder on someone when they resist and reject it. Accepting the change makes dealing with change a lot easier. The more we deal with change, the more used to it we become, the easier it becomes to deal with it. Lather, rinse, repeat.

0️⃣2️⃣ Hire Leaders, Not Bosses

This one I think has the biggest impact on the overall organization. Legacy organizations really struggle with being able to drop the past - single neck to choke - mentality. Being a leader helps other people develop their skills. Through collaboration and teamwork, you're able to achieve more in your organization and create an environment where employees enjoy being present.
The opposite impact results from the boss mentality. Don't use words and phrases like "my team" and "I think" use more inclusive language like "our team" and "we think". Its easy to recognize this behavior: Turnover is high, morale is low, and the team results are less.

0️⃣3️⃣ Clarify Roles and Responsibilities ... Often.

As you create and specify shared marketing goals, divide team-members in a manner which gives your company the best chance of reaching these goals. Not only does this make them aware of their responsibilities and roles, it also makes sure they’re accountable. To further this accountability, supplement the roles you’ve created with scheduled performance reports.
DO NOT think you can staff a role that requires 100% dedicated resource, with someone that only has 10% capacity.

0️⃣4️⃣ Implement Key Technology and Software.

There is a myriad of tools available to further your marketing management operations - this list gets longer and longer by the year. Make sure to use systems that have a real value-based impact your marketing workflows. Things like a robust workflow system of record and digital asset management systems to reduce the time it takes to finish crucial steps of a marketing campaign.

If you have questions about Marketing Operations and how voolama can help your business succeed, please get in touch.

Why Digital Transformation Should Be Your Number One Priority

Wed, 11 Aug 2021 19:27:00 GMT

The world of business is shifting under our feet

The trend towards fully digitally-enabled businesses has only been accelerated by this global pandemic and it’s never been more important to make sure that you’re on the cutting-edge. Regardless of what industry you’re in, or what size your business is – your digital capabilities are going to make or break your operations.
We’ve seen a whole new generation of start-ups being born with a digital-first mindset and by leveraging the rapid technological advancements of the past decade, they are challenging the status quo of old. Those companies that don’t adapt are going to be left behind.

Here are some principles inherent in effective digital transformation that you should be thinking about:

Automation �55358;�56598;

We now have the technology to take almost any routine process and automate it to some extent. This is an incredibly powerful thing to do because it removes the human error and frees up your human resources to work on higher-value tasks. This redeployment of labor allows your business to step into the next level, handing off those tasks that are more efficiently done by computers anyway.

Scale �55356;�57102;

The digital landscape allows for far greater scaling capabilities than was previously possible. Instead of being limited by resources and geography, a company that has gone through sufficient digital transformation has the opportunity to operate in a much wider context and at a bigger scale, for much cheaper. This leverage is mind-blowing because all of a sudden, your investments go way further than they once did.

Precision �55356;�57263;

When you get your digital transformation right, you are able to be much more focused and precise than you once were, because you are letting data drive your decisions. This is especially the case with your marketing operations, where a well-executed digital strategy allows you to narrow down your buyer persona and target them specifically. This means that your marketing budget is much more aligned with key revenue generation, and you can get that flywheel turning in no time.

Adaptability �55357;�56832;

The companies that are going to thrive in this new era are those that are agile enough to adapt to fast-changing consumer landscapes. When your company takes its digital transformation seriously and builds a business on the right foundations, it enables a tremendous level of flexibility and adaptability to handle whatever comes your way.

Those are just a few of the principles of digital transformation that make it an absolute non-negotiable if you are going to remain relevant as an organization. Here at v oolama , we work with a range of clients to help bring these strategies to life. Our consulting services are designed to get to the heart of what makes your business tick and get you on the path towards a digital future that can take you the next level. We’ve seen the good, the bad, and the ugly – and can bring our vast expertise to your company and help you get to where you need to go.
If this sounds like something that you should be considering, we’d love to hear from you.
Contact us today and let’s see how we can help!

Digital Transformation in Marketing Operations

Tue, 10 Aug 2021 16:42:00 GMT

Digital transformation has been influencing every single industry on Earth for the past several years. The digital transformation industry is on track to become a $1,009 billion industry by 2025. That's double what it was worth at the end of 2020.
But what is digital transformation, exactly? Let's find out!
We're going to delve into the emerging field of digital transformation and show you how our Aprimo tool can empower your experience-led transformation!

How To Integrate Digital Transformation Into Your Marketing Strategy

We have passed a critical turning point in today's business world. The latest technological tools and trends are no longer optional if you hope to keep up and stay relevant in today's hyper-competitive business world. Failure to implement business innovations puts you at risk of falling behind your competition.
Already, 57% of digital marketers feel overwhelmed with the marketing data they need to process. The amount of data will only keep getting more extreme as the world around us continues to generate and aggregate valuable information from every sector of the customer's life.
Digital transformation is the catch-all term for transitioning your business into the digital realm. This includes everything from eCommerce to rich customer data.
Troubles begin to arise when business owners get in over their level of technical expertise. Not every successful business person is also an expert coder or information architect.
This also raises a secondary question that may be even more pertinent for digital marketers. Where are you supposed to find the time to undertake extensive, time-consuming technical upgrades. That's not even mentioning the time it takes to keep up with the latest tech trends.
The other main problem is that even the smallest mistake can be costly, depending on the organization's size. To illustrate, let's examine a case study of how one of our customers has used the Aprimo tool to manage their digital transformation. .

Aprimo Case Study #1: Global Financial Firm

Finance may be one of the most technically demanding industries out there. Security is of the essence, for one thing when you're dealing with other people's money. Depending on the sector, some of those who control the purse strings may be stuck in outdated ways of thinking and doing business.
Consider this global financial enterprise . First of all, they're a sprawling, extensive global corporation. They're dealing with over 9,000 employees on several different continents.
Despite this sprawling scope, their business practices remained startlingly old-fashion. They were still communicating between offices using paper mail, for starters. They were relying on printed marketing materials for their pipeline of new leads, as well.
This way of doing business was already outdated and old-fashioned by the early 1960s. That's practically the Stone Age in terms of how far we've come with digital marketing.
This global financial enterprise used the Aprimo tool and our Aprimo product consulting service to bring all of their business practices into one central, consolidated space.
Not only did this greatly speed up and enhance their business processes, but it also allowed them to save money in all manner of unexpected ways. Altogether, they were able to save over $25 million annually using digital transformation tools. not even mentioning the time it takes to keep up with the latest tech trends.

Challenges To Digital Transformation

The ways that we conduct business and handle marketing have changed drastically in the last 20 years. The way we do business has stayed mostly unchanged since the dawn of history, however.
Think about a drop shipping business, for instance. Once upon a time, you made a thing and then sold said thing. Now, you can have whole businesses where you never even touch the product.
Or think about the segmented aspect of traditional business. The marketing department was a whole separate department from the sales team. Both were completely isolated from the C-Suite.
This is a horribly inefficient way to handle business. It's also terrible for productivity and company morale.
This means that setting your business up for digital success requires a whole paradigm shift. It requires thinking holistically rather than individual components. It takes a bit of getting used to when you're first starting, which is where our Aprimo tool comes into play.
Security is another one of the big challenges facing digital transformation. Consider automation, for example. While the idea of turning our entire business over to a machine may sound appealing but the reality could be far more frightening. You need to have a failsafe in place to make sure that your digital assets are protected.
That's where a dedicated tool like Aprimo comes in. It's built for these applications. Every step has been taken to ensure your organization will be protected so you can focus on growing your business!
Quality digital tools let you make the most of the latest tech with a clear conscience.
There's no putting the digital marketing genie back in the bottle. Things are only going to keep getting faster and more competitive. Digital transformation ensures that your business will continue to thrive, no matter what.
Your employees will be happier and more productive, as well. Digital transformation sets your whole company to work smart as well as hard!

Are You Ready For Digital Transformation Services?

At voolama, it is our passion to help businesses thrive in today's competitive business world. Things are only going to keep getting faster and more intense as the years tick on.
If you are ready to find out how the Aprimo tool can facilitate your digital transformation, get in touch with us today and let us know how to help.

Change Management: Survival of the Fittest

Fri, 23 Apr 2021 04:00:00 GMT

Change is Coming

Change is a constant in life, the only thing that can reoccur over and over again and is inevitable is change. Change management is one of the aspects of management. In a workplace, management is a priority to keep the business going, there might be difficult times, plans might not work out, the economy might affect the business, but effective management is a major tool to keep the business alive in the midst of challenges.

Change management is a process that should never stop because change itself doesn't happen once. Ongoing change management is needed due to the growth of the business, recruitment of new employees, expansion of business activities and territories etc.

Factors leading to change can be implicit or obvious. Administrators are relied upon to direct and anticipate change with the goal that organizations can profit by it. In fact, Pantea (n.d) of the University of Aard, Romania proposed that the Lewin's Change Process model is that the change procedure, in the long run, includes a learning background and additionally the practicality to forsake the "present demeanor's, practices, or authoritative practices."

Operational or Authoritative Change

The strengths of progress can at times be scaring and may incorporate figure of changing financial conditions, changing purchaser inclination, mechanical and logical variables, globalization and rivalry, and last however not minimal, changes in the lawful scene.

Reaction to the strengths of the progress of change management may require key change or operational change. Vital change is authoritative wide and needs to do with hierarchical change. While vital change has a long haul center, operational change has prompt impact on working course of action inside a part of the organization. Operational change concentrates on components like new frameworks, systems, structures or innovation. Authoritative change can be static or element.

Sensible, Feasible and Practical

Change management in the workplace requires key thinking and arranging, also great execution and partners consultation. The change sought must be sensible, feasible and practical. In conclusion, there is need for ongoing change management in the workplace so as to keep up with business operation, smooth running of the organization and continuous profit making irrespective of the external forces of change in the business environment. At voolama we used tried and tested techniques to make your change as seamless as possible. Contact us for more information +1 901 401 FLOW (3569) or email dean.brown@voolama.co

These views are those of Dean Brown in his capacity as Founder and CEO of voolama LLC. These views do not represent those of any company that I am employed or affiliated with either at this time or in the past.

Future Proof: The Internet of Things (IoT)

Fri, 26 Mar 2021 04:00:00 GMT

Automation. Everywhere.

The term, Internet of Things, was initially utilized as a term in 1999 by Kevin Ashton, a British innovation pioneer then acting as Assistant Brand Manager at Proctor and Gamble. He got to be distinctly inspired by utilizing RFID to oversee P and G's store network, and this work in this way drove him to MIT and further research.

The meaning of IoT has developed from the time it was initially utilized and has likewise extended past the utilization of RFID. Today, IoT suggests a world where physical articles are consistently coordinated into the network of information, and where the physical items can get to be distinctly dynamic members in regular day to day existence, health services, business forms etc. IoT advocates believe there is a future of an IoT society where the genuine physical world, the advanced world and the virtual Cyberworld will be coordinated.

Business Intelligence

SRI Consulting Business Intelligence sees the advancement of IoT in waves. The main wave began with the utilization of RFID labels to encourage directing, reviewing and prevention of loss; all as supply network aides. In the second wave, we are taking a gander at Vertical-Market applications e.g. observation, security, health services, transport, food supply and archive administration. The third wave, towards which we are moving, is about omnipresent situating e.g. finding individuals and regular items. The following wave, which is relied upon to develop in about ten years, will be the formation of a physical world web e.g. tele-operation, capacity to oversee, manage and control distant items.

Despite what we think about the future, more objects are being put on the Internet of Things. It is only advisable we get used to it as this is the future of our new world.

Associated with the Internet of things, coolers and clothes washers have elements of ordering online, which acknowledge e-business. Clients can order items through the internet associated with the machines without going out, and can likewise set the quantity of nourishment on the cooler so it will order naturally if the quantity of food sustenance is not exactly the number that has been set. Additionally, the material of clothes will be understood by your machine to set washing process including when to put detergents and how much will be put. Besides, water and power charge will likewise be paid by the smart clothes washer. You will have the capacity to open the cooling system unit just to utilize your cell phone to communicate something specific before you return. Also, 3G cellphone will be utilized to direct the condition of your home. Along these lines, a house that incorporates elements of noise, alarm, video, control and location won't be a fantasy for you.

No Stress

Indeed, it is not stressful for it to be put into practice. Association between articles can be accomplished by just including a few chips and frameworks and to include the Internet terminal. The serious thought to ponder is the association of system and data sharing. Just to have a collaboration with the media transmission companies, will the publishing business have a bigger market. If you’re not utilizing technology to your advantage at this time voolama can help. We believe we can show you the benefit and advantages of implementing a connected company. Contact us for more information +1 901 401 FLOW (3569) or email dean.brown@voolama.co

The Rise of Artificial Intelligence

Fri, 26 Feb 2021 05:00:00 GMT

Artificial Intelligence (AI) is already in the Office

Intelligence is a word coined out from the Latin word intellectus and is defined as the skill, effectiveness, and power of human thinking. Artificial intelligence is a branch of computer science that deals with manufacturing and design of intelligent machines. One of the major difference in the past between human beings and machine was that humans had brains with intelligence and can function on their freewill, but machines need a propeller in other to function. This propeller may be a human being or another machinery object.

Artificial intelligence is a very broad topic on it's own but in this article, we will consider artificial intelligence in the office. The office environment is usually filled with human and technological devices. These technological devices are usually controlled by the humans. Artificial intelligence in the office mainly talks about the utilization of machines to perform duties of human beings in the office. It can be seen as a substitute for manpower and human intelligence.

Computerized Reasoning

On account of PC frameworks, an awesome change has occurred in numerous ranges of innovation amid the most recent couple of decades. Past machines had the part of executing errands given to them by individuals. Today, these machines are outfitted with exceptionally programmable control frameworks and different sorts of tangible gadgets, empowering them to execute numerous human errands, including inventive critical thinking.

In the interim, specialists and researchers chipping away at bionic innovations are inspiring nearer to making machines that can play out some human capacities for individuals handicaps. Accordingly, the need for artificial intelligence was realized.

In the previous years, some AI projects and frameworks have effectively replicated chosen human mind works and amplified human intellectual and basic leadership capacities. Thus, a few machines now can execute the learning based elements of a human administrator, however, with better quality. The innovator of the Lisp programming dialect, John McCarthy, who additionally begat the term artificial intelligence also called"Computerized reasoning" in his proposition for the 1956 Dartmouth Conference, characterizes AI as "the science and building of making astute machines."

Make Work Easier and Faster

We already know the functions of machines in the office. To make work easier and faster, to limit the stress and workload on human beings and to keep the office running smoothly even in the absence of human administrators. If you’re not utilizing technology to your advantage at this time voolama can help. We believe we can show you the benefit and advantages of implementing a connected company. Contact us for more information +1 901 401 FLOW (3569) or email dean.brown@voolama.co